Marketing Procurement Maturity Assessment

How mature is your marketing procurement, really?

Forty statements across ten areas, from agency rosters and pitches to media transparency and AI. About ten minutes. Built for the marketing and procurement teams who buy agencies, media and production together.

Transactional

Agency spend is bought rather than managed. Procurement arrives late.

Managed

The basics exist but are applied unevenly.

Partnered

Marketing and procurement decide together, consistently.

Value-led

Agency relationships are run as a strategic asset.

You'll get, straight away

A score out of 100 and where it puts you on the scale. Your strengths and your three biggest gaps, with practical next steps for each. A PDF report to share internally. And a code you can pass to a colleague on the other side of the marketing–procurement line, so you can see where your views differ.

Before you start

Which side of the relationship are you on?
Answer as things are today, not as they're meant to be.

Your answers stay on this page. Nothing is sent to us unless you choose to share your results at the end.

Marketing Procurement Maturity Assessment

0/100

Marketing procurement maturity

Your ten areas

Where you're strongest

Your three biggest gaps

These are where focused effort will move your score, and your results, fastest.

See the other side's view

The biggest gaps are often between marketing and procurement, not within them. Send your code to a colleague on the other side. Once they've finished, either of you can paste the other's code here to compare.

Talk your results through with us

Share your results and one of our partners will set up a 30-minute debrief: what your score means, how it compares with organisations we work with, and a practical plan for your three priority gaps. No upsells, and no sales sequence.